Signage
The completion of the new Neuse River Bridge in 1997 and the removal of the old John Lawson Bridge in 2000 dramatically altered the dynamics of circulation and arrival downtown creating new gateways and traffic patterns. In 2007, a Steering Committee assisted Allison Platt & Associates in developing a Riverwalk Master Plan for the completion of the Riverwalk in preparation of the City’s 300th Celebration in 2010. In conjunction with this plan, a visitor wayfinding system was recognized as an important component in the visitor experience.
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Wayfinding Sign System (Projected)
In 2008-09, a comprehensive Wayfinding Sign System designed by Mortar&ink, Columbia, MD was funded through a NC Department of Cultural Resources grant. The document includes a summary analysis report, development drawings, installation plans, bid documentation and assistance, installation location plans and instructions to bidders as required by the City.
Implementation of a comprehensive sign system is an important tourism amenity to guide visitors into the greater downtown area, picking up where highway signs end to create an uninterrupted series of messages. The signs would provide directions to, and visibility for, key visitor attractions and destinations to enhance the visitor experience. Numerous reports cite the need for a comprehensive signage system as a high priority. Funding strategies are being explored.
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